1,2K
By StyleCraze
Regarding popularity on Instagram, the Kardashians dominate the list, claiming the top 3 entries in the ranking. The Kardashians are social media royalty, so it comes as no surprise that their brands have huge social media presences, with Kylie Cosmetics placing first in the ranking, Kylie Skin second and Kim Kardashian’s SKKN by Kim in third. Kylie Cosmetics has a huge Instagram following of 26 million – which is more than the rest of the top 10 combined – Kylie Skin has 5.8 million and SKKN by Kim has 5.5 million followers.
| Brand: | Celebrity: | Search volume: |
| 1. Kylie Cosmetics | Kylie Jenner | 26,000,000 |
| 2. Kylie Skin | Kylie Jenner | 5,800,000 |
| 3. SKKN by Kim | Kim Kardashian | 5,500,000 |
| 4. Rare Beauty | Selena Gomez | 3,200,000 |
| 5. Florence by Mills | Millie Bobby Brown | 2,900,000 |
| 6. Goop | Gwyneth Paltrow | 1,700,000 |
| 7. Pleasing | Harry Styles | 1,300,000 |
| 8. R.E.M Beauty | Ariana Grande | 1,300,000 |
| 9. Fenty Skin | Rihanna | 1,000,000 |
| 10. Haus Laboratories | Lady Gaga | 879,989 |
