NEW YORK, NY
Global K-pop phenomenon RIIZE illuminated the Empire State Building on Wednesday evening, October 29th, celebrating the launch of their first-ever North American tour, 2025 RIIZE CONCERT TOUR [RIIZING LOUD] IN NORTH AMERICA, in partnership with the nonprofit Musicians On Call.
The Empire State Building was illuminated in orange — RIIZE’s signature color — in honor of the group’s visit to the Observatory on October 28th. During their visit the day before, the members posed for photos throughout the Observatory Experience, which was recently named the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The lighting celebrated RIIZE’s connection with fans across the continent and marked a meaningful moment ahead of their tour kickoff this week.
“Our group name, RIIZE, is a word we always strive to live up to. The orange color that will light up the building represents the sunrise, and the kind of hope and inspiration that we want to instill in our fans and listeners,” said RIIZE member Anton.
“This building has always represented hope and inspiration for so many people, so being here today to celebrate our first North American tour, RIIZING LOUD, feels like our dreams are rising loud and clear.”
Anton continued, “It’s even more special to be part of such a meaningful celebration, and we’re deeply grateful to Amazon Music for their generosity in supporting the important cause that Musicians On Call represents.”
The collaboration with Musicians On Call, a nonprofit organization that brings live and recorded music to the bedsides of patients in healthcare facilities, underscores RIIZE’s commitment to spreading positivity, healing, and connection through music. As part of the celebration, Amazon Music presented Musicians On Call with a $25,000 donation on behalf of RIIZE, further supporting the organization’s mission to deliver the healing power of music to those who need it most. Together, they celebrated the power of music to uplift and unite people around the world.
Produced by SM Entertainment and AEG Presents, the 2025 RIIZE CONCERT TOUR [RIIZING LOUD] IN NORTH AMERICA begins tonight in Rosemont, IL, with additional stops in New York, Washington, DC, Atlanta, Seattle, San Francisco, Los Angeles, and Mexico City. The tour brings songs from RIIZE’s acclaimed debut full-length album ODYSSEY, including the anthemic title track “Fly Up,” to North American audiences for the first time.
Released on May 19, ODYSSEY represents a milestone in RIIZE’s artistic evolution, blending the group’s signature emotional pop sound with deeply personal storytelling.
Following sold-out shows across Asia, including Seoul’s KSPO Dome, the Saitama Super Arena, and Hong Kong’s AsiaWorld-Arena, RIIZE is now poised to captivate fans across North America with their electrifying live performances and message of growth, resilience, and ambition.
The Empire State Building has long been a beacon of celebration for cultural and philanthropic milestones, and RIIZE’s lighting continues that tradition, shining a light on music’s universal power to bring people together.
Tickets for the RIIZE CONCERT TOUR [RIIZING LOUD] IN NORTH AMERICA are available now at RiizingLoudTour.com.
2025 RIIZE CONCERT TOUR [RIIZING LOUD] IN NORTH AMERICA Dates:
Thursday, October 30th – Rosemont, IL – Rosemont Theatre
Saturday, November 1 – New York, NY – The Theater at Madison Square Garden Sunday, November 2 – Washington, DC – The Anthem
Friday, November 7 – Seattle, WA – WAMU Theater
Sunday, November 9 – San Francisco, CA – Bill Graham Civic Auditorium
Tuesday, November 11 – Los Angeles, CA – Peacock Theater
Friday, November 14 – Mexico City, MEX – Velódromo Olímpico
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