Of all the landmark moments in beauty, it is one of the most prescient. ΤΟVΛ® Borgnine, the beauty pioneer who in 1977 introduced the very first cactus plant-based skin masque, appeared on QVC® US in 1991 to introduce her newest product, ΤΟVΛ® Signature fragrance. Leveraging the power of QVC’s livestream video platforms, ΤΟVΛ® sold this fragrance for the first time to consumers without them ever smelling it. Instead, she shared her inspiration for the fragrance, described the scent by highlighting fragrance notes, explained how the fragrance makes you feel and what makes it so special. Through the power of storytelling and QVC, ΤΟVΛ® Signature remains a top-selling fragrance on QVC.com and across the QVC platforms more than 30 years later.
“The beauty world had never seen anything like this before,” says ΤΟVΛ®, whose Beverly Hills-based brand has grown into a beauty giant with a collection of fragrance, skincare, and beauty products. “I am so proud to be one of the pioneering brands to have sold fragrance through video commerce on QVC. They have been incredible to work with, and together we have changed the way customers can experience the brand.”
To celebrate the milestone, ΤΟVΛ® Beverly Hills appeared on QVC July 8th to showcase products from her collection, including ΤΟVΛ® Signature. The “Beauty By ΤΟVΛ® Hour” was available to more than 90 million homes in the U.S. via broadcast channels and millions more through QVC’s streaming, web, social and mobile platforms. As part of the month-long celebration, ΤΟVΛ® Signature Eau de Parfum(3.4 oz) was also QVC’s “Fragrance of the Month” for the month of July.
“We are proud to join ΤΟVΛ® in celebrating this incredible milestone are honored to have played such an integral role in the brand’s history and success,” said Bridget Love, Vice President/General Merchandise Manager of Beauty for QVC and HSN. “ΤΟVΛ® is a true visionary with incredible talent and passion and this anniversary is a testament that. QVC has a long tradition of launching and fostering the growth of successful brands through the power of storytelling and discovery-driven shopping experiences. We offer brands, like ΤΟVΛ®, an unmatched platform to reach large audiences and bring products to life in a relatable, credible, and connected way. We are excited to see what is next for the brand and to be a part of its journey.”
ΤΟVΛ is a global luxury lifestyle brand inspired by the signature style of its founder, ΤΟVΛ® Borgnine. Established 40 years ago, ΤΟVΛ works with the finest ingredients and the latest scientific breakthroughs to give you the very best in fine fragrance and skincare. Passion, inspiration, authenticity, and experience serve as the cornerstone of the brand and in the belief that we all have the right to feel good about who we are. With an expanding jewelry collection and with a view to develop further extensions of the ΤΟVΛ® lifestyle, the brand takes inspiration from the arts, travel, and design to create timeless classics that enrich our lives.
